tag:blogger.com,1999:blog-4836626523730428629.post-73404450717234173002008-04-29T13:38:00.004Z2008-04-29T14:11:18.890Z2008-04-29T14:11:18.890ZOne of the hardest things is to tell the world (or at least the internal management) what you have done and what you are doing. Hard in two senses, one in finding time to break away from the 'doing' and secondly putting the story together in 'non IT' or business speak. <br />We are all doing some good and innovative projects as well as keeping the ‘lights on’ but if nobody knows about them, then it can be in vain. Lack of awareness doesn’t enhance our reputation and there is a danger that we are just seen as a support department rather than a strategic partner.<br />Of course there is no one solution and it needs many different approaches and constant attention.<br />One method I am trying is what I call the salesman’s approach (that is pre PowerPoint!)<br />This is based on an A4 landscape ring binder easel. (This sits on the desk and allows you to flip over A4 sheets.)<br />Now you need to develop an elevator speech on paper to put into business language what you have done, what you are doing and the road map going forward. <br />You should be able to talk to this for no more than 15 minutes.<br />Run it against a friendly non IT manager and if all goes well, set up a series of meetings with senior and middle managers, arrive with your A4 book, flip it open on the desk and go through the pitch.<br />This should help to ensure people know what is happening and they will all get the same message plus you may get some useful feedback as well.<div class="blogger-post-footer"><a href="http://feeds.feedburner.com/CioBlog" title="Subscribe to my feed" rel="alternate" type="application/rss+xml"><img src="http://www.feedburner.com/fb/images/pub/feed-icon32x32.png" alt="" style="border:0"/></a></div>Peter Birleyhttp://www.blogger.com/profile/12151038202878630485noreply@blogger.com